Behavior is how subconscious beliefs, needs, and wants are truly expressed. Consistent patterns of behavior over time are the only reliable indicator of what people actively believe and want. We track and analyze over 50 years of cultural studies and human factors that drive consumer choice.
We provide next-level actionable solutions for companies, institutions, and agencies worldwide, from manufacturing, marketing, and the experience industry to cultural, educational, and government agencies. Using cultural analysis, you will learn not only why people make the choices they do, but what they are most likely to do in the future.
Principals King and O’Boyle have worked and presented in Japan, Singapore, Mexico, Great Britain, France, Sweden, Malaysia, and Hungary. Our think-tank clients and colleagues are global: Paris, Greenwich, the University of Utrecht, Universidad de las Américas (Puebla, MX), Singapore Management University, and the Asia-Pacific resources of the East-West Center (U. of Hawaii, Honolulu).
The Center for Cultural Studies & Analysis maintains a select list of researchers, data bases, and subject experts for input as needed in any subject area as well as in problem definition and solution-finding, brain research, cultural documentation and marketing intelligence and application.
The Center for Cultural Studies & Analysis offers several related levels of research, analysis, intelligence, and advisory service. These can be stand-alone or combined in any order as sequenced stages.
• Define the problem frame in which you will be working
• A conference-call consultation to clarify, define, chart, and position your product, project, idea, or innovation within the human factors matrix
• We work as part of your core team to frame the problem
• Continual access to our extensive expert database. 24-hour telephone/media/teleconferencing contact, on or off-site
• Deep dive into your specific problem area of human behavior to track the evolution of value over time
• Apply our original models and analytics of the human factors that drive decisions around your product, service, or experience
• Client-proprietary report to frame your problem in consumer terms
• Research review – Is your data diffused, unclear, or contradictory? Do your insights not match actual consumer behavior?
• From this research review, clients often find answers they didn’t know they already had
• Retainer support to stay aligned during planning, production, marketing and messaging
• On-demand access for questions, assumption testing, language/imagery guidance, and idea validation
Walt Disney Imagineering
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Thomas Jefferson University
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The Scotts Company
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NASA
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Novartis
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Helzberg Diamonds
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The International Dairy Foods Association
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DuPont
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3M
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General Mills
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Pfizer
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Proctor & Gamble
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Morgan Stanley
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The Franklin Institute
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Tierney & Partners Advertising
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Sea World
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Six Flags
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Best Buy
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The Autry Museum
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The World Game Institute
Contact us today for a free consultation.
Define the problem & challenge area
Re-frame your problems, resources and activate toolsets
Create a plan of action
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