At The Center for Cultural Studies & Analysis, we decode the hidden values and motivations of consumers. Our research reveals what people truly desire, allowing businesses to make informed, strategic decisions.
We are a research institute that decodes how people find value in products, services, concepts, and ideas. Our work is inspired by one simple truth: People cannot tell you what they want with any degree of accuracy, but those same people recognize what they want with 100% accuracy.
What people tell you they want is unverified testimony. What they habitually do is reliable evidence. Without examining the evidence of consistent patterns of behavior to compare to the testimony, you are working without the critical information to make informed strategy, planning, and tactical decisions.
We provide this critical piece of the puzzle. We can tell you why people wanted what they have, what they will want in the future, and how they will recognize it when they see it.
Our team offers in-depth consulting tailored to your industry, focusing on cultural analysis and consumer behavior insights.
We provide comprehensive market analysis that captures consumer patterns and helps predict future trends.
Engage with our experts in workshops designed to enhance your understanding of cultural dynamics.
Tailored research services that focus on specific questions regarding consumer decision-making.
We assess the cultural context influencing your consumers to better align your offerings.
Receive actionable recommendations based on our research to inform your strategic initiatives.
Behavior is how subconscious beliefs, needs, and wants are truly expressed. Consistent patterns of behavior ovtime are the only reliable indicator of what people actively believe and want. Our Center operates from over two decades’ analysis of the human factors that drive consumer choice.
We provide next-level actionable solutions for companies, institutions, and agencies worldwide, from manufacturing, marketing, and the experience industry to cultural, educational, and government agencies.
People in groups are predictable. If it’s used by humans, we can track, analyze, map, explain, and project it. Using cultural analysis, you will learn not only why people make the choices they do, but what they are most likely to do in the future.
Let us help you ask new questions.
Our clients are institutions, corporations, businesses, consultants, and government or other agencies who manufacture, market, and/or design products, experiences, concepts, and ideas for the consumer market. Our worldwide team of experts applies cultural analysis and original business intelligence tools to solve client marketing and development challenges.
Our Center has provided actionable solutions to market leaders as diverse as Walt Disney Imagineering, the International Dairy Foods Association, DuPont, Procter and Gamble, Sea World, General Mills, Helzberg Diamonds, Thomas Jefferson University, Best Buy, Pfizer, 3M, The National Alliance for Musical Theater, Novartis, The Autry Museum of Western Heritage, Morgan Stanley, Motista, ING Direct, the National Constitution Center, and the National Aeronautics and Space Administration (NASA), as well as themed environments, museums, and educational venues worldwide.
The Center for Cultural Studies & Analysis is a think tank that decodes how consumers determine value in products, concepts, and ideas.
The Center for Cultural Studies & Analysis offers several related levels of research, analysis, intelligence, and advisory service. These can be stand-alone or combined in any order as sequenced stages.
• Define the problem frame in which you will be working
• A conference-call consultation to clarify, define, chart, and position your product, project, idea, or innovation within the human factors matrix
• We work as part of your core team to frame the problem
• Continual access to our extensive expert database. 24-hour
telephone/media/teleconferencing contact, on or off-site
• Deep dive into your specific problem area of human behavior to track the evolution of value over time
• Apply our original models and analytics of the human factors that drive decisions around your product, service, or experience
• Client-proprietary report to frame your problem in consumer terms
• Research review – Is your data diffused, unclear, or contradictory? Do your insights not match actual consumer behavior?
• From this research review, clients often find answers they didn’t know they already had
• Keep the Center on retainer as a check against veering off-track during planning and development phases, or for maintaining consistency in planning / production, as well as marketing and messaging
• Retainer clients can pick up the phone anytime to ask questions, test assumptions, consult on language and imagery, and validate ideas
Walt Disney Imagineering
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Pfizer
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Novartis
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Six Flags
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The International Dairy Foods Association
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P&G
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Thomas Jefferson University
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The Scotts Company
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Helzberg Diamonds
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Sea World
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Best Buy
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DuPont
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Morgan Stanley
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NASA
